LESS THAN

3

Seconds...

That's all it takes for potential funders and users to form a first impression of your brand. We make sure your funded Tech Startup leaves the right one.

Hazard signRabbit
Man standing in front of a lorry
Strategy with Seth
Teamscaler
CTS
Domona
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Mourne Mountains Brewery
Pride & Pinion
Cairn Community Games
Bubbacue
Juvelo
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Klimeo
Klimeo
Destination Golf
Synergy Learning
The Indie List
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We've helped over 150+ Startups

We turn your startup’s vision into a razor-sharp brand and website or app that wins users, wows investors and stands out fast.

We build bold, unconventional, unforgettable brands and websites/apps for startups that refuse to play small. The ones chasing real disruption, not just another round of sameness. We’re the creative outliers your marketing team side-eyes. The strategists, designers and storytellers who turn big visions into branding that actually hits. Our work gets noticed, talked about and sometimes makes people squirm (Good. That means it’s working...).

Because in your world, blending in isn’t an option and boring doesn’t scale.

What We Do
Brand Strategy

Meticulously crafted brand strategies and messaging that creates real impact. Our approach to strategy is built on a foundation of deep insight, story-telling and rapid execution that helps you realise your vision and command the attention you deserve.

→  Brand Positioning
→  Purpose, Vision & Mission
→  Target Audience & Customer Personas
→  Competitive Analysis
→  Name Generation Workshops
→  Tone-of-Voice
→  Brand Messaging & Storytelling
→  Brand Archetype & Personality

Brand Identity

Bold creativity and high-end aesthetics that draw the eye and reflect the depth of your brand story.  Our visuals will give your brand a premium feel, positioning you as an authority in your target market.

→  Logo Design
→  Brand Guidelines
→  Typography & Font System
→  Colour Palette
→  Packaging & Print Design
→  Illustrations & Iconography
→  Patterns & Textures
→  Stylescapes and Moodboards

Content Strategy

Intelligent, scalable content systems, powered by AI to lead you into the future. Our strategy and story-telling is blended with AI tools to enhance your ideation, automate processes and deliver personalised brand experiences for your customers at scale.

→  Content Strategy & Roadmapping
→  Prompt Engineering & Custom Workflows
→  AI-Powered Copywriting & Ideation
→  Content Automation Systems
→  Dynamic Personalisation Frameworks
→  Brand Voice Training for AI Tools
→  AI Content Governance & QA
→  Tool Integration & Workflow Optimisation

Digital Design

This is where strategy and design come together in real-world applications, ensuring consistency across all brand touchpoints. We translate your brand’s identity, messaging and values into tangible experiences that resonate with your audience.

→  Website Design & Build
→  App Interface Design
→  Motion Graphics & Animation
→  Web Banners & PPC Campaigns
→  Social Media Branding
→  Email Marketing Design
→  Presentation & Pitch Decks

UX/UI Prototyping

A crucial step in the software/app design process that bridges concept and development. We create interactive visual designs for your digital products (websites, apps, software) to test usability and enhance the overall user experience before coding begins.

→  User Research & Personas
→  User Flows & Journey Maps
→  Information Architecture
→  Wireframing
→  Interactive Prototypes
→  User Interface Design
→  Design Systems
→  User Testing & Feedback

CTS
UX
UX Process
Horrible

Built for Bold Startups Ready to Scale Fast

We help startups figure out where they currently are, where they’re going and what needs to start (or stop) to scale with confidence. We take you from vision to launch, building bold brands that demand attention and drive growth. No BS. No playing safe. We’re the creative rebels, storytellers and strategists who understand how to distil your product’s magic into a brand that turns heads and opens doors.

Perfect for startups who want to disrupt.

Only £975

Our BrandFreak is designed for high-velocity startups that want clarity, impact and momentum, FAST. Get started today with no pressure to move forward until you're ready. Your initial investment will be credited towards your full project, making it a win-win.

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Our STARTUP BLUEPRINT

1

Discover

We begin with a 90-minute BrandFreak Discovery Session, an unfiltered conversation to understand your mission, edge, and audience. Expect aha moments, bold insights and strategic clarity, whether you go further with us or not.

2

Design

We translate your story into a compelling identity-striking visuals, unexpected design, and emotive digital presence. Forget forgettable. This is branding built to stop the scroll, start conversations and ignite belief.

3

Develop

From slide decks to landing pages, we build everything you need to launch loud and land strong. Digital-first, conversion-focused and always on-brand.

4

Deliver

We move fast because you do. Get your full brand strategy, identity and website in weeks, not months. Perfect for startups gearing up for launch, funding rounds or growth sprints.

Some Kind Words...

We hired Horrible Brands to design our new business branding for our company and we were very impressed with their professionalism and creativity. This was all done within the committed deadlines. We have no hesitation in recommending them to anyone looking for a brand or website. Horrible Brands is the only agency to contact.

Matt O’Connor
Matt O’Connor
Synergy Learning

Horrible Brands is a friendly, approachable, and down to earth branding agency. They delivered unique designs tailored specifically for my business. The turnaround for Horrible Brands’ work exceeded my expectations, and the attention to detail in every aspect was excellent. Horrible Brands was always on hand to answer any queries I had – no matter how big or small.

David Cooney
David Cooney
Teachola

Plannd works with Horrible Brands as our preferred branding and web design partner for all our events and projects. Horrible Brands is creative, forward-thinking, and always provides us with exactly what we need. Many of our design requirements have limited short turnarounds, and Horrible Brands always deliver for us. We would have no hesitation in recommending Horrible Brands to anyone.

Neil Dalzell
Neil Dalzell
plannd

I immediately felt comfortable working with Horrible Brands – they are efficient in providing design ideas and were happy to discuss any issues I had throughout. Kris delivered the work with a caring eye for detail, and nothing seemed too much trouble. Their work is of an exceptional standard which shows how committed they are to the brand process.

Connaire McGreevy
Connaire McGreevy
CTS

As a small business, I felt Horrible Brands was a good fit for me, and their portfolio showed a wide range of ideas and designs. Horrible Brands met my deadlines without having to chase up. I would 100% use Horrible Brands for any other design work I need. The end product was just what I had imagined for my brand – Horrible Brands understood what I was after!

Tom Ray
Tom Ray
Mourne Mountains Brewery

Working with Horrible Brands was a pleasure – they grasped our concept immediately and delivered exceptional ideas with very little revision required. I can’t recommend Horrible Brands enough due to the quality, speed, attention to detail, and the effectiveness of the brand.

Sinead Little
Sinead Little
Gatekeeper PR

We’d highly recommend Horrible Brands to anyone requiring design services. They always go the extra mile at every opportunity resulting in a brand that exceeded our expectations. Kris is the guy to hire to help build your brand and he is our go-to guy when it comes to branding and website design.

Jeff Zaltman
Jeff Zaltman
AirRace1

I was given Horrible Brands’ details by a friend who had previously worked with them. I must say I was really impressed with the time, effort, and dedication the Horrible team gave to my project. They came up with a few different ideas, and we worked together to develop the perfect brand for us.

Gemma Clements
Gemma Clements
Sportsworld

Fast turnaround and very responsive; the team was lovely to deal with. Horrible Brands delivered a beautiful website that is getting good feedback and traction. From first providing a thorough report and recommendations for the website along with insightful information on the target audience and how to communicate with them, the tone of voice etc. They also provided us with online training and tutorials to refer back to as backup. Everything was perfect.

Paula Hurst
Paula Hurst
Fabled

We were very impressed with the team's responsiveness and quality of work! They delivered on all our project requirements in a timely manner and kept us updated throughout the project. I would highly recommend Horrible Brands for their excellent work and communication.

Brian Grimmer
Brian Grimmer
Breezy Event Services

The collaborative spirit, open-mindedness, and willingness to share their expertise were invaluable. It felt like we were on this journey together, and their investment in my success was truly inspiring. The new website and brand have exceeded my expectations. Their work has not only elevated my brand but has also helped me build a stronger online presence. I'm thrilled to have secured a significant project with a global company in Berlin.  I'm incredibly thankful for their partnership and can't wait to see where this journey takes us.

Caoilfhionn Buckley
Caoilfhionn Buckley
DU Coaching

The team at HorribleBrands 'just get' you as a person and feel into the person you are to produce something out of this world, with next to no amendments required. The communication within the team and with me was amazing. No question is silly and they know and feel into the business to produce the most amazing work.

Jane Anderson
Jane Anderson
Journey With Janey

Horrible Brands get branding and know how to turn my ideas into pearls. I am sure we all feel we just can't say what we would ideally like our brand to look like as well as behave. Kris magically took my few ideas and turned them into a World-class brand. Aidan was awesome. He kept me organized and clear as to what I wanted.

Eunice O’Neill
Eunice O’Neill
EPIC Gems

I can’t emphasise enough what a reassurance it was to have the constant support and reassurance from HB, no ask was too big or too small, they went above and beyond in every aspect to create our website.

Rosemary Haughey
Rosemary Haughey
AsIAm, Ireland’s Autism Charity.

This has been the EASIEST website build I’ve ever been involved in! When a website needs redone, the hearts of marketers can tend to sink a little, because these projects always take so long and there are lots of unknowns on the technical side. You guys were easy to work with, turned around this around in record time and I love the end result. New enquiries have also been flooding in ever since we launched!

Treena Clarke
Treena Clarke
Harbinson Mulholland, Chartered Accountants

Our Start Up & Scale Up Packages

BRANDSPARK

For idea stage or pre launch startups
BrandSpark shapes your vision into a clear, confident identity with brand basics, a starter logo and a simple one-page website to spark your launch.

From £3,750

BRANDSEED

For early-stage startups ready to grow
BrandSeed builds on your momentum with strategic positioning, a full visual identity, social pack and a full website designed to fuel consistent growth.

From £8,250

BRANDSCALE

For scaling startups ready to evolve
Brandscale refines your identity with strategic clarity and a clickable UX prototype for your app, plus launch assets and ongoing support to help you grow with impact.

From £19,750

Our Partners

We collaborate with a trusted network of specialist partners who bring deep expertise across digital innovation, business growth and media amplification, helping us go beyond strategy and design to build strong foundations for growth, visibility and success.

Grand Scale

Experts in entrepreneurial education and commercialisation. We work with Grand Scale to support founders, spinouts and innovation-led teams with tailored programmes that accelerate growth, secure investment and build lasting global impact. Their guidance helps unlock the potential of early-stage ventures and scaling businesses.

Magna Software

Our go-to software and app development partners. Magna design and build custom platforms that streamline operations, automate workflows and scale with our clients' businesses. Their expertise in app development, cloud services and systems integration allows us to deliver seamless, future-ready digital solutions.

Fiona PR

Our partner for high-impact media strategy and visibility. Fiona and her team position our clients as industry leaders through press coverage, podcast features and thought leadership content. Their personalised approach to PR ensures our clients’ voices are seen and heard by the right people, in the right places.

Eximo

Led by Andi Jarvis, also known for the popular Strategy Sessions podcast, Eximo are help businesses on side of the Atlantic with effective marketing strategies, fixing under-performing campaigns and training teams to deliver. They also a BMMU member and partner with us in delivering the Seth Godin masterclass series.

BMMU

Led by powerhouse event strategist Treena Clarke, is more than a network, it’s a movement. Treena has built an ecosystem where marketing professionals, live events and awards collide, amplified by a buzzing online community. She’s also responsible for bringing Seth Godin and our masterclass series to Ireland.

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