We don’t do polished perfection or play-it-safe strategies. We build bold, weird, unforgettable brands for people who are tired of blending in. We’re the creative misfits your marketing team warned you about - designers, storytellers and strategists with a healthy disdain for bland. Our work grabs attention, sparks conversation and sometimes makes people a little uncomfortable. And that’s exactly the point.
Born out of boredom with the same old corporate BS, Horrible Brands was created to help businesses show up loud, proud and unfiltered. We believe in radical authenticity, sharp ideas and branding that bites. Whether you’re launching something new or burning it all down to rebuild, we’ll help you create something that’s impossible to ignore. Love it or hate it, you’ll never forget it, and that’s what makes it work.
Successful relationships rely on honesty, trust and respect. Through clear communication and realistic expectations, we aim to deliver every project we agree on time and within budget.
Your project will get all the attention it deserves, because we aim to work with one client at a time, as much as humanly possible. As a result, we can create stunning brands and websites in weeks instead of months.
We will always produce work to our highest standard within the agreed budget and timeframe.
We respect that you know your business better than anyone and your decision is final (even when we disagree)
We will deliver all projects on time and budget however some external factors may be out of our control.
We will try our best to accommodate and prioritise any urgent requests that may arise (within reason).
We will reply to all messages within a reasonable time and in a clear manner (e expect the same in return)
We will be fair and transparent with costs informing you in due course of any potential changes.
We try to keep our costs as competitive as possible and offer cost-effective options when and where we can.
We will ensure that if you agree to work directly with us, you will get our time and not outsourced or passed onto a junior.
We will design solutions for the correct purpose and that answer the brief, not just make our portfolio look good.
Aidan Harbinson is co-founder, strategist and project manager at Horrible Brands, specialising in Brand Strategy, Requirements Gathering and User Experience (UX).
Combining creative insight with strategic clarity, Aidan translates complex ideas into compelling narratives, positioning startups and SME's for success. Actively involved in the tech community, he regularly mentors founders and contributes to conversations around branding, strategy and innovation.
Kris is the visionary founder and the creative force behind our work at Horrible Brands, specialising in brand strategy, visual identity and personal branding. Known for his intuitive and strategic approach, Kris helps clients articulate their unique value, authentically connect with audiences and achieve impactful growth.
He regularly inspires creative professionals through workshops, speaking engagements and mentoring, encouraging innovative thinking and personal development. Kris firmly believes exceptional branding stems from deep self-awareness and purposeful storytelling.
We collaborate with a trusted network of specialist partners who bring deep expertise across digital innovation, business growth and media amplification, helping us go beyond strategy and design to build strong foundations for growth, visibility and success.
Experts in entrepreneurial education and commercialisation. We work with Grand Scale to support founders, spinouts and innovation-led teams with tailored programmes that accelerate growth, secure investment and build lasting global impact. Their guidance helps unlock the potential of early-stage ventures and scaling businesses.
Our go-to software and app development partners. Magna design and build custom platforms that streamline operations, automate workflows and scale with our clients' businesses. Their expertise in app development, cloud services and systems integration allows us to deliver seamless, future-ready digital solutions.
Our partner for high-impact media strategy and visibility. Fiona and her team position our clients as industry leaders through press coverage, podcast features and thought leadership content. Their personalised approach to PR ensures our clients’ voices are seen and heard by the right people, in the right places.
Led by Andi Jarvis, also known for the popular Strategy Sessions podcast, Eximo are help businesses on side of the Atlantic with effective marketing strategies, fixing under-performing campaigns and training teams to deliver. They also a BMMU member and partner with us in delivering the Seth Godin masterclass series.
Led by powerhouse event strategist Treena Clarke, is more than a network, it’s a movement. Treena has built an ecosystem where marketing professionals, live events and awards collide, amplified by a buzzing online community. She’s also responsible for bringing Seth Godin and our masterclass series to Ireland.
We believe growth is a decision - a daily commitment to rise, to refine and to reach beyond who you were yesterday. Every challenge is a gift. Every setback, a stepping stone. The only way is forward.
Everything we do is built on truth. Because when trust is the foundation, growth isn’t just possible, it’s inevitable. We don’t only build brands, we build relationships that grow, evolve and last.
Mindset shapes reality. We lead every project with clarity, confidence and conviction, because when belief meets intention, bold visions become undeniable results.
We hired Horrible Brands to design our new business branding for our company and we were very impressed with their professionalism and creativity. This was all done within the committed deadlines. We have no hesitation in recommending them to anyone looking for a brand or website. Horrible Brands is the only agency to contact.
Horrible Brands is a friendly, approachable, and down to earth branding agency. They delivered unique designs tailored specifically for my business. The turnaround for Horrible Brands’ work exceeded my expectations, and the attention to detail in every aspect was excellent. Horrible Brands was always on hand to answer any queries I had – no matter how big or small.
Plannd works with Horrible Brands as our preferred branding and web design partner for all our events and projects. Horrible Brands is creative, forward-thinking, and always provides us with exactly what we need. Many of our design requirements have limited short turnarounds, and Horrible Brands always deliver for us. We would have no hesitation in recommending Horrible Brands to anyone.
I immediately felt comfortable working with Horrible Brands – they are efficient in providing design ideas and were happy to discuss any issues I had throughout. Kris delivered the work with a caring eye for detail, and nothing seemed too much trouble. Their work is of an exceptional standard which shows how committed they are to the brand process.
As a small business, I felt Horrible Brands was a good fit for me, and their portfolio showed a wide range of ideas and designs. Horrible Brands met my deadlines without having to chase up. I would 100% use Horrible Brands for any other design work I need. The end product was just what I had imagined for my brand – Horrible Brands understood what I was after!
Working with Horrible Brands was a pleasure – they grasped our concept immediately and delivered exceptional ideas with very little revision required. I can’t recommend Horrible Brands enough due to the quality, speed, attention to detail, and the effectiveness of the brand.
We’d highly recommend Horrible Brands to anyone requiring design services. They always go the extra mile at every opportunity resulting in a brand that exceeded our expectations. Kris is the guy to hire to help build your brand and he is our go-to guy when it comes to branding and website design.
I was given Horrible Brands’ details by a friend who had previously worked with them. I must say I was really impressed with the time, effort, and dedication the Horrible team gave to my project. They came up with a few different ideas, and we worked together to develop the perfect brand for us.
Fast turnaround and very responsive; the team was lovely to deal with. Horrible Brands delivered a beautiful website that is getting good feedback and traction. From first providing a thorough report and recommendations for the website along with insightful information on the target audience and how to communicate with them, the tone of voice etc. They also provided us with online training and tutorials to refer back to as backup. Everything was perfect.
We were very impressed with the team's responsiveness and quality of work! They delivered on all our project requirements in a timely manner and kept us updated throughout the project. I would highly recommend Horrible Brands for their excellent work and communication.
The collaborative spirit, open-mindedness, and willingness to share their expertise were invaluable. It felt like we were on this journey together, and their investment in my success was truly inspiring. The new website and brand have exceeded my expectations. Their work has not only elevated my brand but has also helped me build a stronger online presence. I'm thrilled to have secured a significant project with a global company in Berlin. I'm incredibly thankful for their partnership and can't wait to see where this journey takes us.
The team at HorribleBrands 'just get' you as a person and feel into the person you are to produce something out of this world, with next to no amendments required. The communication within the team and with me was amazing. No question is silly and they know and feel into the business to produce the most amazing work.
Horrible Brands get branding and know how to turn my ideas into pearls. I am sure we all feel we just can't say what we would ideally like our brand to look like as well as behave. Kris magically took my few ideas and turned them into a World-class brand. Aidan was awesome. He kept me organized and clear as to what I wanted.
I can’t emphasise enough what a reassurance it was to have the constant support and reassurance from HB, no ask was too big or too small, they went above and beyond in every aspect to create our website.
This has been the EASIEST website build I’ve ever been involved in! When a website needs redone, the hearts of marketers can tend to sink a little, because these projects always take so long and there are lots of unknowns on the technical side. You guys were easy to work with, turned around this around in record time and I love the end result. New enquiries have also been flooding in ever since we launched!
Don’t settle for something that doesn’t feel like you. We help small businesses ditch the DIY and launch brands and websites they’re proud of - clear, confident and built to get results.
