Our Process

Before we create, we question. We get under the hood and understand where you are, where you want to go and what’s standing in your way.
Horrible

From understanding your goals and crafting a tailored brand strategy to delivering the perfect brand identity and website.

Our process is pretty simple: we start by getting under the skin of your goals and figuring out what you actually need, not just what looks good on paper. From there, we build a brand strategy that makes sense for you and positions you where you need to be. Once that’s nailed, we bring it all to life with stunning visuals, apps/websites and digital designs that not only look sharp, but actually do the job of attracting the right people and moving your business forward.

Brandfreak

We Don't Do Ordinary. We Do Unforgettable.

Our superpower is getting inside your head and deeply understanding your vision, capturing your ideas and bringing them vividly to life. Our high-impact brand sprints are perfectly tailored for ambitious brands that demand rapid, powerful results.

Horrible

Only £975

Get started today with no pressure to move forward until you're ready. Your initial investment will be credited towards your full project, making it a win-win. This report alone delivers exceptional insight and helps position you as the expert you truly are.

1

Discover

We kick off with our signature BrandFreak Discovery Session, a 90-min deep dive into the essence of your brand. Through candid conversations and focused exploration, we uncover your true drivers, unique value and ideal audience, pinpointing hidden opportunities and laying the foundation for an authentic, powerful brand.

2

Design

Armed with your BrandFreak Blueprint, our intensive design phase creates bold, unforgettable brand identities realised across various channels, both online and offline. Striking logos, distinctive colours and emotive imagery are all expertly crafted to make your brand impossible to ignore.

3

Develop

We create distinctive brand assets and impactful websites or apps designed to captivate your audience, clearly communicate your value and drive results. Every detail is tailored to amplify your brand’s personality and build lasting connections.

4

Deliver

Exceptional brands shouldn't take months to create. Our focused, collaborative approach delivers your full brand strategy, visual identity and even a website in just weeks rather than months so you can hit the ground running - perfect for ambitious businesses wanting rapid, impactful results.

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Out Strengths

Emotional Intelligence

We get under the skin of your brand and into the hearts of your audience. Our work is powered by emotional intelligence: the ability to read the room, feel the pulse of your market and translate that into branding that actually connects. Others throw pretty visuals at the wall, but we craft experiences that make people stop, feel and act.

Clear Communication

No BS and definitely no jargon or long-winded agency speak. We meet you at your level with a true sense of collaboration and we pride ourselves in being straight-talking when it comes to comms. Every word and every workshop or touchpoint has a job to do – and we make damn sure it does it well.

Rapid Results

We don’t believe in dragging things on for months just to pad out a project. We move fast and work smart to deliver branding that lands hard and fast. Our intensive process means you’ll see results in weeks, not quarters – because your business doesn’t have time to wait around, and neither do we.

Some Kind Words...

We hired Horrible Brands to design our new business branding for our company and we were very impressed with their professionalism and creativity. This was all done within the committed deadlines. We have no hesitation in recommending them to anyone looking for a brand or website. Horrible Brands is the only agency to contact.

Matt O’Connor
Matt O’Connor
Synergy Learning

Horrible Brands is a friendly, approachable, and down to earth branding agency. They delivered unique designs tailored specifically for my business. The turnaround for Horrible Brands’ work exceeded my expectations, and the attention to detail in every aspect was excellent. Horrible Brands was always on hand to answer any queries I had – no matter how big or small.

David Cooney
David Cooney
Teachola

Plannd works with Horrible Brands as our preferred branding and web design partner for all our events and projects. Horrible Brands is creative, forward-thinking, and always provides us with exactly what we need. Many of our design requirements have limited short turnarounds, and Horrible Brands always deliver for us. We would have no hesitation in recommending Horrible Brands to anyone.

Neil Dalzell
Neil Dalzell
plannd

I immediately felt comfortable working with Horrible Brands – they are efficient in providing design ideas and were happy to discuss any issues I had throughout. Kris delivered the work with a caring eye for detail, and nothing seemed too much trouble. Their work is of an exceptional standard which shows how committed they are to the brand process.

Connaire McGreevy
Connaire McGreevy
CTS

As a small business, I felt Horrible Brands was a good fit for me, and their portfolio showed a wide range of ideas and designs. Horrible Brands met my deadlines without having to chase up. I would 100% use Horrible Brands for any other design work I need. The end product was just what I had imagined for my brand – Horrible Brands understood what I was after!

Tom Ray
Tom Ray
Mourne Mountains Brewery

Working with Horrible Brands was a pleasure – they grasped our concept immediately and delivered exceptional ideas with very little revision required. I can’t recommend Horrible Brands enough due to the quality, speed, attention to detail, and the effectiveness of the brand.

Sinead Little
Sinead Little
Gatekeeper PR

We’d highly recommend Horrible Brands to anyone requiring design services. They always go the extra mile at every opportunity resulting in a brand that exceeded our expectations. Kris is the guy to hire to help build your brand and he is our go-to guy when it comes to branding and website design.

Jeff Zaltman
Jeff Zaltman
AirRace1

I was given Horrible Brands’ details by a friend who had previously worked with them. I must say I was really impressed with the time, effort, and dedication the Horrible team gave to my project. They came up with a few different ideas, and we worked together to develop the perfect brand for us.

Gemma Clements
Gemma Clements
Sportsworld

Fast turnaround and very responsive; the team was lovely to deal with. Horrible Brands delivered a beautiful website that is getting good feedback and traction. From first providing a thorough report and recommendations for the website along with insightful information on the target audience and how to communicate with them, the tone of voice etc. They also provided us with online training and tutorials to refer back to as backup. Everything was perfect.

Paula Hurst
Paula Hurst
Fabled

We were very impressed with the team's responsiveness and quality of work! They delivered on all our project requirements in a timely manner and kept us updated throughout the project. I would highly recommend Horrible Brands for their excellent work and communication.

Brian Grimmer
Brian Grimmer
Breezy Event Services

The collaborative spirit, open-mindedness, and willingness to share their expertise were invaluable. It felt like we were on this journey together, and their investment in my success was truly inspiring. The new website and brand have exceeded my expectations. Their work has not only elevated my brand but has also helped me build a stronger online presence. I'm thrilled to have secured a significant project with a global company in Berlin.  I'm incredibly thankful for their partnership and can't wait to see where this journey takes us.

Caoilfhionn Buckley
Caoilfhionn Buckley
DU Coaching

The team at HorribleBrands 'just get' you as a person and feel into the person you are to produce something out of this world, with next to no amendments required. The communication within the team and with me was amazing. No question is silly and they know and feel into the business to produce the most amazing work.

Jane Anderson
Jane Anderson
Journey With Janey

Horrible Brands get branding and know how to turn my ideas into pearls. I am sure we all feel we just can't say what we would ideally like our brand to look like as well as behave. Kris magically took my few ideas and turned them into a World-class brand. Aidan was awesome. He kept me organized and clear as to what I wanted.

Eunice O’Neill
Eunice O’Neill
EPIC Gems

I can’t emphasise enough what a reassurance it was to have the constant support and reassurance from HB, no ask was too big or too small, they went above and beyond in every aspect to create our website.

Rosemary Haughey
Rosemary Haughey
AsIAm, Ireland’s Autism Charity.

This has been the EASIEST website build I’ve ever been involved in! When a website needs redone, the hearts of marketers can tend to sink a little, because these projects always take so long and there are lots of unknowns on the technical side. You guys were easy to work with, turned around this around in record time and I love the end result. New enquiries have also been flooding in ever since we launched!

Treena Clarke
Treena Clarke
Harbinson Mulholland, Chartered Accountants

Got Brand Embarrassment or Website Envy?

Don’t settle for something that doesn’t feel like you. We help small businesses ditch the DIY and launch brands and websites they’re proud of - clear, confident and built to get results.