Privacy Policy

The following Privacy Policy apply to all products and services provided by Horrible Brands and in the event of any dispute are governed by the laws of the UK/Ireland.

Last updated: 25/8/25

Horrible Brands (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information when you use our website https://horriblebrands.com/

‍1. Who We Are

We are Horrible Brands, a creative branding and design agency registered in Northern Ireland.

We are the data controller of your personal information under the UK General Data Protection Regulation (UK GDPR).

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2. Information We Collect

We may collect and process the following types of personal data:

  • Contact details: name, email, phone number, company name
  • Enquiry details: information you provide via our contact form, email, or phone
  • Website usage data: IP address, browser type, cookies, and analytics data
  • Purchase details: if you buy from our store, payment and transaction information (handled securely by third-party providers, e.g. Stripe/PayPal)
3. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries and provide services
  • Process orders and deliver digital products
  • Improve our website, services, and user experience
  • Send you updates, marketing, or newsletters (only if you opt in)
  • Comply with legal and regulatory obligations
4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – to provide services or products you’ve requested
  • Consent – when you subscribe to our newsletter or marketing
  • Legitimate interests – to operate our business and improve services
  • Legal obligation – where we must retain data for tax or regulatory purposes
5. Data Sharing

We do not sell your data. We may share it with:

  • Trusted service providers (e.g. hosting, payment processors, analytics tools)
  • Professional advisors (e.g. accountants, legal advisors)
  • Authorities, where legally required

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6. International Transfers

Some of our partners may process data outside the UK/EEA (e.g. in the US). Where this happens, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

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7. Data Retention

We keep your personal data only as long as necessary:

  • Enquiries: up to 2 years
  • Client contracts: 6 years after project completion
  • Financial records: 6 years (as required by law)
  • Marketing: until you withdraw consent
8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to processing or request restriction
  • Withdraw consent at any time
  • Data portability (transfer of your data to another provider)

To exercise these rights, contact us at hello@horriblebrands.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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9. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and gather analytics. You can manage cookie settings through your browser or by using our cookie banner.

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10. Security

We take appropriate technical and organisational measures to keep your personal data secure and protect against unauthorised access, disclosure or misuse.

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11. Changes to This Policy

We may update this Privacy Policy occasionally. The latest version will always be available on our website.

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12. Contact Us

If you have questions about this Privacy Policy, contact us at:
hello@horriblebrands.co.uk
Horrible Brands, 7 Donegall Square West, Belfast, BT1 6JH

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