BrandGPT™ is a bespoke AI assistant trained on your brand strategy, tone-of-voice, messaging framework and real writing examples
It’s like having your own in-house content director, strategist and copywriter rolled into one (minus the attitude). We run a 90 minute workshop via video call to nail your strategic blueprint and tone of voice rules, then we feed your best copy, messaging examples and style preferences into an AI knowledge base.
Let’s find a time that works for you and get started.
Ready to Chat Smarter? BrandGPT is the turbo boost your content engine needs.
NB. Already got a BrandFreak™ report? Upgrade to a BrandGPT for only £975 +VAT - get in touch to find out more.
Pricing includes UK VAT. Please contact us on hello@horriblebrands.com if you're outside the UK.
Our 90 minutes workshop will capture your Brand Strategy and tone of voice. Or, if you already have a BrandFreak™ report or Brand Strategy, we can review and the train your BrandGPT channel based on this.
Already got a BrandFreak™ report? Upgrade to a BrandGPT for only £975 +VAT - get in touch to find out more.
Your own custom ChatGPT channel: preloaded with your tone-of-voice, messaging frameworks, prompt library and a searchable knowledge base of brand-approved writing. Think of it as an always-on copy partner that actually sounds like you, with blogs, socials, emails, ads — all generated in your brand’s unique style.
Typically 3–5 working days from receiving your strategy and source materials. We build, test, refine, then hand over with usage tips and examples.
No AI should be “fire and forget”. BrandGPT gets you 90% (or more!) there and you make the final calls. It’s a co-pilot that saves time and locks in your tone of voice — not a replacement for people or human judgment.
Use it across channels and iterate. If your voice or offers evolve, we can refresh prompts and add new examples to expand the knowledge base.
Getting started is easy: just fill out the form above and book your 90 minute video call with us, or drop us a message if you need to know more. Once your workshop has taken place, we'll get started on training your new, very own BrandGPT channel.
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Horrible Brands is a friendly, approachable, and down to earth branding agency. They delivered unique designs tailored specifically for my business. The turnaround for Horrible Brands’ work exceeded my expectations, and the attention to detail in every aspect was excellent. Horrible Brands was always on hand to answer any queries I had – no matter how big or small.
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I immediately felt comfortable working with Horrible Brands – they are efficient in providing design ideas and were happy to discuss any issues I had throughout. Kris delivered the work with a caring eye for detail, and nothing seemed too much trouble. Their work is of an exceptional standard which shows how committed they are to the brand process.
As a small business, I felt Horrible Brands was a good fit for me, and their portfolio showed a wide range of ideas and designs. Horrible Brands met my deadlines without having to chase up. I would 100% use Horrible Brands for any other design work I need. The end product was just what I had imagined for my brand – Horrible Brands understood what I was after!
Working with Horrible Brands was a pleasure – they grasped our concept immediately and delivered exceptional ideas with very little revision required. I can’t recommend Horrible Brands enough due to the quality, speed, attention to detail, and the effectiveness of the brand.
We’d highly recommend Horrible Brands to anyone requiring design services. They always go the extra mile at every opportunity resulting in a brand that exceeded our expectations. Kris is the guy to hire to help build your brand and he is our go-to guy when it comes to branding and website design.
I was given Horrible Brands’ details by a friend who had previously worked with them. I must say I was really impressed with the time, effort, and dedication the Horrible team gave to my project. They came up with a few different ideas, and we worked together to develop the perfect brand for us.
Fast turnaround and very responsive; the team was lovely to deal with. Horrible Brands delivered a beautiful website that is getting good feedback and traction. From first providing a thorough report and recommendations for the website along with insightful information on the target audience and how to communicate with them, the tone of voice etc. They also provided us with online training and tutorials to refer back to as backup. Everything was perfect.
We were very impressed with the team's responsiveness and quality of work! They delivered on all our project requirements in a timely manner and kept us updated throughout the project. I would highly recommend Horrible Brands for their excellent work and communication.
The collaborative spirit, open-mindedness, and willingness to share their expertise were invaluable. It felt like we were on this journey together, and their investment in my success was truly inspiring. The new website and brand have exceeded my expectations. Their work has not only elevated my brand but has also helped me build a stronger online presence. I'm thrilled to have secured a significant project with a global company in Berlin. I'm incredibly thankful for their partnership and can't wait to see where this journey takes us.
The team at HorribleBrands 'just get' you as a person and feel into the person you are to produce something out of this world, with next to no amendments required. The communication within the team and with me was amazing. No question is silly and they know and feel into the business to produce the most amazing work.
Horrible Brands get branding and know how to turn my ideas into pearls. I am sure we all feel we just can't say what we would ideally like our brand to look like as well as behave. Kris magically took my few ideas and turned them into a World-class brand. Aidan was awesome. He kept me organized and clear as to what I wanted.
I can’t emphasise enough what a reassurance it was to have the constant support and reassurance from HB, no ask was too big or too small, they went above and beyond in every aspect to create our website.
This has been the EASIEST website build I’ve ever been involved in! When a website needs redone, the hearts of marketers can tend to sink a little, because these projects always take so long and there are lots of unknowns on the technical side. You guys were easy to work with, turned around this around in record time and I love the end result. New enquiries have also been flooding in ever since we launched!
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