BrandFreak Report

A brand clarity session & actionable report to help you refine you purpose, positioning and communication.

Understand where you are, where you're going and what you need to start (or stop doing) to achieve this…!

We start with a 90-minute Video call to delve into your business. From there, the Horrible team will dive deeper, conducting research, validating insights and uncovering what sets you apart from your competition. You’ll receive a detailed report covering your messaging, positioning, tone of voice and brand/website suggestions, highlighting what’s working, what’s not and what to do next.

We’ll identify your unique opportunity, show you how to connect with the right audience and map out clear, actionable steps to move your brand forward.

Let’s find a time that works for you and get started.

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Brandfreak

£975+VAT

Get started today with no pressure to move forward until you're ready. Your initial investment will be credited towards your full project, making it a win-win. This report alone delivers exceptional insight and helps position you as the expert you truly are.

Pricing includes UK VAT. Please contact us on hello@horriblebrands.com if you're outside the UK.

BrandFreak Questions

What is a BrandFreak Report?

It’s our brutally honest, no BS interview and written report on your current business challenges, covering everything from your brand to your website. We dive into what’s working, what’s not and what’s downright embarrassing. Think of it as a reality check for your business’s first impression.

What do I get in the report?

You’ll get a snappy, visual breakdown of your brand's strengths, blind spots and quick wins—plus actionable suggestions for levelling up your credibility, clarity and conversion. We don’t just look at visuals. We connect the dots between brand, strategy, messaging and user experience — and we speak human, not jargon.

How long does it take to get my report?

Usually within 3–5 working days. We take a proper look under the hood before sending anything your way. No copy-paste rubbish here.

Will it hurt my feelings?

Maybe. But only in a helpful way. Our goal isn’t to offend, but to show you what your customers are seeing (or not seeing) so you can do something about it.

What happens after I get my report?

Totally up to you. You can ghost us (we won’t cry), take the insights and run or work with us to fix the freaky stuff. If we vibe, we’ll take it further.

How do I get started?

Getting started is easy: just fill out the form above and book your 90 minute video call with us, or drop us a message if you need to know more. We’ll take it from there with your BrandFreak report and let you know what to expect next. No pressure and no pushy sales pitches.

Some Kind Words...

Although my business is doing well, I know I am capable of so much more. Even after the first 2-hour workshop, you get so much more value. I left the session with more knowledge and where I need to take my business. If you want to grow your brand or gain more clarity, I recommend hiring Horrible Brands.

Niraj Kapur
Niraj Kapur
Everybody Works In Sales

When you're running a business, you're often too close to see what makes you special. Horrible Brands cut through all the noise and found the gold we'd been sitting on. Their BrandFreak workshop didn't just identify our brand's hidden strengths, it gave us the confidence to actually use them. Brilliant work.

Una Herlihy
Una Herlihy
Indie List

My BrandFreak report didn’t just reveal the essence of EPIC Gems, it was a mirror. A blueprint of my soul. With their help, I uncovered the driving force behind every decision, every instinct, every creative spark. EPIC Gems became more than a business, it became a deeply personal, purpose-led expression of who I am and what I’m here to do.

Eunice O'Neil
Eunice O'Neil
EPIC Gems

Horrible’s BrandFreak report has been a real awakening for Hand Drawn Creative. I’d always had the idea of how I wanted to position our studio, but struggled to project our brand identity with true confidence. Kris and Aidan’s unique perspective helped give our ideas structure and momentum. The finished Brandfreak report has become a real 'studio bible' for Hand Drawn Creative, and I often reach for it to remind myself of what makes Hand Drawn Creative so different and so special. The Brandfreak report mixes strategy, soul and storytelling that’ll lift your company to the next level… it worked for us!

Neal McCullough
Neal McCullough
Hand Drawn Creative

It was truly exceptional, a transformative process that delivered far more than I expected. It brought absolute clarity to ideas that had been swirling in my head for far too long and translated them into a structured, strategic roadmap that felt laser-focused and completely aligned. Every insight landed. Every suggestion hit the mark. It was a perfect blend of clarity, creativity and direction and exactly what I needed.

Aoife Reilly
Aoife Reilly
Juvelo

Working with Horrible on the Brand Freak report was a game-changer, what began as a brainstorming session transformed into a clear, strategic roadmap that articulated our values, vision and messaging with precision. Beyond delivering a powerful visual brand, it gave us strategic clarity that continues to guide everything from copywriting to business development. The report is our north star, helping us stay focused, on-brand and deeply connected to our audience.

Leanne Jennings
Leanne Jennings
The Grand Scale

I came to Horrible Brands with an identity crisis - too many brands and no clear message or packaged offering. Their BrandFreak workshop and report cut through the chaos. The session brought clarity and the 20-page report gave me a streamlined business model, unified brand and bold new direction. It saved both my sanity and my business!

Treena Clarke
Treena Clarke
Invent Event

The BrandFreak report didn’t just meet the brief, it nailed it. Horrible Brands took everything I’d been trying to articulate about our brand and turned it into something stunningly sharp, confident and actionable. They gave my ideas life! We still refer to it as our brand bible. If you're serious about standing out, this is the kind of work you need.

Claire Nutt
Claire Nutt
Quantum HR

I can honestly say I have NEVER been given such a detailed, thought out, passion filled, EPIC brand report/ feedback on my business. You have surpassed all and any expectations I had! The logo design is mental! It is so different, unique & oozes global domination! Thank you so much for the time, effort & skill put in to this. I am forever grateful!

Tamaryn Small
Tamaryn Small
Tame+True
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Not sure if a BrandFreak is right for you?

Schedule a 15-minute fit call to understand more.

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