Brandr officially launches in the UK & Ireland with Horrible Brands

‍We’re proud to share that Brandr has officially launched in the UK & Ireland in partnership with Horrible Brands.

Following our recent event in Belfast, The Strategic Value of Brand, the launch has now been featured in the press, marking a major milestone for Brandr, for Horrible Brands, and for the wider conversation around the commercial value of branding.

Read the full published article in The News Letter here

Measuring the immeasurable

For years, brand has been one of the most powerful drivers of business growth, trust, preference and long-term value.

But it has also been one of the hardest things to prove. Most founders, CEOs and marketing leaders already know that brand matters. The challenge is turning that belief into something clear enough, practical enough and commercially credible enough to defend in the boardroom. That is the problem Brandr has been built to solve.

Brandr is a research-based brand intelligence platform designed to help organisations measure brand strength, understand perception and make better decisions from real data. It gives leadership teams a clearer view of how their brand is experienced by customers and employees, helping them move from gut feel to evidence.

Instead of asking, “Why should we invest in brand?”, Brandr helps businesses ask a much better question:

How strong is our brand, and how do we make it stronger?

Why this partnership matters

At Horrible Brands, we have always believed that brand should be brave, clear and commercially effective.

That is why we are honoured to partner with Brandr as it enters the UK & Ireland market.

Brandr has already worked with a wide range of global brands, including Vodafone, Domino’s Pizza, IKEA, Toyota, Octopus Energy and many leading energy brands. Bringing that level of thinking, methodology and measurement into the UK & Ireland market feels like a huge opportunity for businesses that want to better understand the value of their brand.

For us, it also feels like another exciting step forward.

Horrible Brands is only three years old, but the agency has already been recognised among the UK’s Top 25 agencies for Brand Positioning and named Creative StartUp of the Year NI 2025. Partnering with an international brand intelligence platform like Brandr is a natural next chapter as we continue to move from strength to strength.

A new conversation around brand

The launch was marked at The Strategic Value of Brand, an event in Belfast that brought together business leaders, marketers, brand strategists and creatives to explore how brand contributes to commercial growth.

The morning featured contributions from a range of speakers on the importance of branding and creative to business growth, including Dr Fridrik Larsen, founder of Brandr, who delivered a keynote on the financial benefits of brand and the importance of measuring brand strength.

The big takeaway was simple:

Brand is not a nice-to-have. It is a business asset.

But if businesses want to invest in brand properly, they need better ways to measure it, understand it and improve it.

That is exactly where Brandr comes in.

Trial clients now open

We are currently looking for a small number of trial clients in the UK and Ireland.

This is particularly relevant for founders, CEOs, CMOs, marketing leaders, brand teams, HR teams and organisations that want to better understand how their brand is performing, where perception gaps exist and how to turn brand insight into action.

To find out more or book a trial, contact us here.

Read the full published article here:

Brandr officially launches in the UK & Ireland in partnership with Belfast’s Horrible Brands

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