Horrible named Top 25 Branding Agency in the UK

Breaking the Mould (Again)

Big news today as Horrible Brands™  has been named in the 2025 Fully Saturated Report, a definitive round-up of 150 creative agencies across the UK who are doing things differently.

And not only did we make the list, we landed in the Top 25.
No big deal. (Okay… huge deal!! 🤯).

Flying the Flag for Northern Ireland

Out of the entire UK, Horrible Brands is the only agency in Northern Ireland to make the cut. That’s massive. It shows that creativity here isn’t just alive, it’s leading the industry forward! We’ve always believed NI talent deserves a bigger stage, and this recognition proves that we can hold our own (and then some…).

What the Report Means

The Fully Saturated Report is all about keeping creativity raw, relevant and unapologetic. It shines a light on agencies with clear brand positioning, strong voices and work that cuts through the BS. It’s exactly the kind of energy we’ve built Horrible Brands on!

Being featured alongside some of the larger, more established agencies we admire (massive agencies like Futurebrand, Interbrand, Wildish & Co, Yard Creative and more!) makes the achievement even sweeter. It’s also further evidence that our approach of blending emotional intelligence, straight-talking comms and rapid results is resonating on a global scale, far beyond Belfast.

Shout-Outs & Thanks

A huge thank you to Emily Penny and Joel Stein for putting this report together and highlighting the agencies who refuse to settle for average. Recognition like this doesn’t just celebrate the work, it raises the standard for the entire sector.

And of course, massive thanks to our tribe of clients, collaborators, and fellow disruptors who’ve backed us. You’re part of every win, every project, every bold move.

What’s Next?

Awards and lists are great, but we don’t stop there. Being named a top 25 agency is fuel to keep pushing harder, moving faster and creating work that bends the rules and breaks the mould.

This isn’t just about us. It’s about showing that small agencies with a big voice can change the game. And once again, trust us, we’re only getting started.

To our clients, partners and supporters: thanks for backing the Horrible way of doing things. Here’s to making even more noise in 2025.

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