The Industry Leaders Interview with Aidan & Kris

We had a lot of fun talking toThe Industry Leaders magazine recently about how emotionally intelligent design, authenticity and real brand activism can transform a brand’s story.

Here's a choice quote of ours from the interview about brand activism and authenticity:

"Brand activism isn’t about adding a rainbow to your logo in June or posting a black square on Instagram. It’s about committing to something bigger than yourself and being ready to do the hard work behind the scenes. "

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Check out the article here (ah go on now!):

https://www.theindustryleaders.org/post/the-future-of-branding-with-horrible-brands

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