BMMU 2024: A Big Day for Big Ideas

The Big Marketing Meet Up 2024 (BMMU) was nothing short of phenomenal. The room was buzzing, the speaker line-up was stacked, and the conversations pushed marketing thinking to the next level. As proud sponsors of the event, we at Horrible were right at the heart of it all and safe to say, we’re still riding the high.

Sharing the Stage with a Legend

One of the standout moments? Kris and Aidan got to share the (virtual) stage with the one and only Seth Godin, the Godfather of Marketing himself.

The Q&A, led brilliantly by Andi Jarvis, was packed with what we have started to call “wisdom bombs” - insights on the future of marketing, how to break through the noise, and how brands can stay ahead of the curve in an industry that never stops shifting.

For us, it was a chance not only to learn but to connect those ideas back to the work we do every day: helping businesses build strategies with clarity, consistency and confidence.

Big Announcement: Seth Godin Masterclasses Coming to Ireland

And just when you thought it couldn’t get any better, we dropped the bombshell:

Seth Godin Strategy Masterclasses will be held in Ireland in 2025!

Even better? Horrible Brands will be part of the action. We’ll be bringing Seth’s big ideas to life with practical exercises from our own Brand Strategy workshops and giving participants hands-on tools to turn inspiration into action.

This is huge for the Irish marketing community, and we’re proud to play our part in making it happen.

Thank You, Tribe

Massive thanks to Treena Clarke for pulling together such an incredible event, to all the speakers who delivered knockout sessions, and to everyone who attended with open minds and full energy.

The Big Marketing Meet Up proved, once again, that Northern Ireland and Ireland are brimming with marketing talent. When we come together, the results are simply remarkable.

What’s Next?

With Seth Godin masterclasses on the horizon, new collaborations in the works and our continued mission to shake up the branding world, 2025 is already looking bolder than ever.

See you at the masterclasses in 2025 for strategy and storytelling with just a sprinkle of Horrible disruption…

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