A New Chapter

Following a merger with DMJ Recruitment in London, Briefed needed a new Brand Strategy that would effectively bring both businesses and their respective teams together. In the short-term, the new services on offer were required to be featured on a new website, with a consistent tone of voice being used across all touchpoints and comms. Longer term, they needed re-alignment that will help them to realise ambitious plans for future growth.

‍

Evolving > Merging

We carried out an intensive half-day Brand Strategy workshop with representatives from both the Briefed and DMJ Recruitment teams, re-examining everything through the new lens. This allowed us to define a revised Brand Strategy document with Purpose, Mission, Vision, Values, Market Positioning and Tone of Voice. Competitor Analysis, Customer Personas and Messaging examples were included to bring more depth to the new Brand Strategy document, allowing it to act as a practical document and one that could facilitate the onboarding of new team members.

Compliant Content

Following review of the new Brand Strategy, the document was then used to create a wider knowledge base for a custom ChatGPT channel. This allowed new website and marketing content to be generated that was consistent with Tone of Voice guidelines and with minimal curation. It also provided a useful tool for team members to use in their day-to-day comms.

“Working with Horrible Brands was a turning point for us. They helped us see our brand through a new lens—one that brought two businesses together under a single, unified strategy. The Brand Strategy and AI tools they developed have not only shaped our communications but also streamlined how our team works day to day. We now have clarity, consistency, and a shared direction. It’s been transformational.”

— Orlagh Kelly, Briefed

← Back To All

Project name here

Tag one

Tag two

Tag three

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Key insight about the project goes here

Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse.

Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.

Odio felis sagittis, morbi feugiat tortor vitae feugiat fusce aliquet. Nam elementum urna nisi aliquet erat dolor enim. Ornare id morbi eget ipsum. Aliquam senectus neque ut id eget consectetur dictum. Donec posuere pharetra odio consequat scelerisque et, nunc tortor. Nulla adipiscing erat a erat. Condimentum lorem posuere gravida enim posuere cursus diam.