Authority Magazine Interview: 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

When a brand drifts from what it’s known for, confusion follows. We’ve all seen it. When Porsche launched the Cayenne, a marque built on speed and precision suddenly had a family SUV. The market hesitated until Porsche reframed it through performance. That moment is a sharp reminder for founders and marketers alike: get crystal clear on who you are and anchor everything to it.

At Horrible Brands we start on the inside. Our founder, Kris Byers, is the only qualified hypnotherapist and brand designer in the UK and Ireland, and our work blends deep identity with sharp design so brands don’t just look aligned, they feel aligned. In this Brand Makeovers piece we’re sharing what that really looks like in practice — the mindset shifts that changed our results, the early mistakes that taught us audience truth, and the point where we stopped trying to be everything to everyone.

Inside you’ll find five practical ways to re-energise your brand, when to hold your nerve vs rebrand, why simplifying your offer pays off and how to see your brand through your customer’s eyes. We break down case studies from Old Spice, Domino’s and Patagonia, plus lessons from our own studio — the luxe potato packaging that tanked because it ignored the audience and the projects we’re building right now, from a digital lifeline for Hebden Bridge to surf gear built for brutal European winters. If you’re ready to upgrade not just how you look but how you think and operate, you’re in the right place.

Check out the article here:

https://medium.com/authority-magazine/brand-makeovers-kris-byers-of-horrible-brands-on-the-5-things-you-should-do-to-upgrade-and-18c67bdcc7ac

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