Project Overview
Client: Fred Dalzell
Sector: Property
Category: Brand Strategy & Web Design
Developer: Blue Cubes
Challenge
Property Paradise
Dalzell Property was in need of a brand refresh to better reflect its expertise and high-quality services in the real estate industry. The company’s tired brand image was outdated and didn’t effectively communicate its value proposition. Additionally, the website was outdated and not mobile-friendly, which was hindering the company’s ability to reach new customers.
Solution
Razzle Dalzell
We started by conducting a brand audit to understand the company’s strengths, weaknesses, opportunities, and threats. We then created a new brand strategy that included a new brand vision, mission, and positioning statement. Next, we created a new visual identity for the brand, including a new logo, colour palette, typography, and imagery. The new logo is modern and clean, and the colour palette is sophisticated and professional, reflecting the company’s commitment to quality and expertise.
Homely Hues
To maintain the established brand recognition, we kept the same colour band for Dalzell Property. However, we made the colours more vibrant to give the brand a fresh, modern feel. We did this by increasing the saturation and brightness of the existing colours while still ensuring they remained within the same colour family. This helped to breathe new life into the brand while still maintaining its familiar, recognisable look. The updated colour palette added energy and excitement to the brand, making it more appealing to a wider audience and helping to establish a new, modern brand identity.
Result
Realty Dreams
The new brand has helped to position Dalzell Property as a leader in the real estate industry, and the company is now better equipped to reach new customers and achieve its growth goals. The company has received positive feedback on the new, modern look and feel of the brand, and the website has seen a significant increase in traffic and engagement.
