Project Overview
Challenge
Platform for Success
Synergy Learning engaged with us to refresh their brand. Keeping the existing name, we decided to bring more life and energy into their visual style while keeping it educational and informative. We worked directly with Glaze Digital to ensure what we created can be replicated online and Voz Media to help craft the correct tone-of-voice and brand positioning for our client.
Solution
Logging On
Tone-of-voice, brand pillars, and brand positioning were important to distinguish before we began the creative exploration stage. Numerous logo options were presented at the initial concept phase for consideration. Three logos were then selected to be developed further before well all agreed on the best option to represent this online platform.
Clicking with Users
Brand guidelines, elements, and icon packs were created along with a digital media pack helping staff to understand the brand values and company ethos. A hand-over document was also prepared for Glaze Digital to apply the identity to the new website, this helped bridge the gap between print and digital styling.
Result
Measuring Progress
The new brand helped Synergy Learning to communicate a clear identity between end-users and internal members of staff. We supplied deliverables in a format that was easy for marketing staff to apply to social media graphics and online banners. This kept brand consistency when rolling out.
