Project Overview
Challenge
Building A Brand
We were contacted by CTS to help them refresh their tired and outdated brand identity. While the CTS brand has served them well over the years, they felt it was time for an update. Our goal was to offer a solution that could easily keep communications on brand and consistent across all touchpoints.
Solution
Facilitating Success
In order to understand what CTS really stood for, we conducted a stakeholder questionnaire and task analysis workshop together with senior management. With togetherness and integrity at the core of this family-run business, we ensured that everything we produced exceeded expectations and gained clients’ trust.
Transforming Environments
To soften the mood, we changed the corporate colours from red and black, changed the capital letters to lowercase, and separated the shelter icon from the letter ‘t’ to improve legibility. In order to make the identity more friendly and approachable, the typeface was less ‘boxy’ and contained more curves. All design elements, logo packs, typeface files, and icon sets were included in a brand kit.
Result
Sustaining Excellence
We created a mobile-responsive content managed website that the client could easily update with news, views, and events. Before developing the site, we created a site plan and low-fi visuals. To improve site performance and return rates, a jobs board application was integrated. We turned around the site in a matter of weeks and implemented search engine optimisation to boost search engine rankings.
