Project Overview
Client: Teachers For Asia
Sector: Education
Category: Brand Strategy, Print Design & Web Design, UX/UI
Challenge
Teach. Live. Learn.
TeacholaTM is an expat-owned and operated teacher placement and training company with registered offices in Ireland, UK and Spain along with partner offices in China and Malaysia. Previously known as Teachers For Asia and due to continued growth and expansion into other markets and locations, they contacted us to rebrand and strengthen their position within the global recruitment market.
Solution
Logging On
We renamed Teachers For Asia to TeacholaTM and registered with IPO for Trademark status. The logo mark, typeface and colour palette was all refreshed to follow inline with the new brand strategy and positioning. The brand pillars Teach. Live. Learn. were established and the strapline – With you every step of the way! created
Clicking with Users
Along with various printed material, TeacholaTM now focused heavily more online, this included a new website with a subscription model to allow schoools/universities to search a database of fresh teacher talent and qualified teachers to upload a resume to the online platform. Landing pages with autoresponder emails were set up along with eCommerce capabilities to sell 3rd party courses.
Result
Career Path
In a time of travel restrictions and business problems, Teachers For Asia seen this as an opportunity to pivot their business direction and offering and now TeacholaTM has a physical office in Hainan and obtained fapiao status to allow further expansion into the global market through their TeacholaTM Brand Ambassador scheme.
